![]() ![]() The price differentiation is related to your number of contacts. Constant Contact also has “Plus” features that allow you to execute specific types of campaigns such as coupon offers, donation collections, or surveys.Ĭonstant Contact has two plans depending on the features you need that start at $20 and $45 per month. Once an email contact list is uploaded, bounces and unsubscribes are automatically updated for you. In addition to drip email campaigns, you can also have emails go out at a regular cadence to celebrate specific events - for example, you could have a regular email go out on each customer’s birthday. Once your email looks good, you can easily schedule it to send to your contacts at any time you choose. The service comes with over 100 email templates that you can either use as-is or customize. However, if you need enhanced capabilities, it may be worth paying for one of the upgraded Marketing Hub plans.Ĭonstant Contact is a popular email marketing service that works well for many industries. Hubspot’s Email Marketing Software (and CRM for small to enterprise companies, for that matter) is free forever. Lastly, HubSpot’s automation platform makes it easy to scale your email marketing strategy, which will help you quickly turn leads into loyal customers. Outside of the email marketing functionality, HubSpot offers a wide range of reports on your email’s performance, letting you judge what’s resonating with your audience so you can optimize your strategy accordingly.įor instance, you can report on something as broad as your overall email performance in Q1 or you get granular and see how one particular lead is interacting with your emails. You also won’t have to worry about deliverability - HubSpot maintains a 99% deliverability rate across the network for all marketing email sends. ![]() Additionally, you can run A/B tests to compare different versions of an email to understand which one resonates the most with your audience. When it comes time to send an email, using the smart send feature will ensure recipients receive your messages at an ideal time. You can also personalize and preview your emails for different recipients based on device type, country, or list inclusion - or use a simple personalization token to ensure that each email includes content that’s specific to each recipient. Once you’ve got your template, incorporating content is simple and intuitive. When creating an email, you can pick from one of many drag-and-drop email templates, or you can craft a custom template tailored to your brand. ![]() HubSpot Email Marketing Software Features HubSpot’s free email marketing software is easy to use, has an extremely high deliverability rate, plus all the bells and whistles you’d expect to see within an ESP. ![]()
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December 2022
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